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Business, Marketing & Strategy

All levels

For founders and small teams, AI is leverage: it does the work of a junior marketer, analyst, and assistant at once. Direct it well and keep judgment on the things that matter.

High-leverage uses​

  • Positioning & messaging — nail the value prop, then derive copy from it.
  • Marketing content — landing pages, emails, ads, social, FAQs (see Writing).
  • Customer comms — draft replies, handle complaints, write announcements.
  • Research — market/competitor scans (verify!), customer-interview question sets.
  • Planning — turn goals into prioritized, time-boxed plans.
  • Docs & ops — SOPs, job posts, meeting summaries.

Start with positioning​

Before any copy, get the one-liner right:

Write 3 versions of a value proposition using: for {audience} who {need},
{product} is a {category} that {key benefit}, unlike {alternative}.
Then critique each in one line.

Everything downstream (ads, emails, landing pages) gets easier once this is sharp.

Caveats for business use​

:::warning Don't fabricate proof, and mind the claims

  • Never invent testimonials, metrics, case studies, or awards — use [insert real number] placeholders and fill them with real data.
  • Watch regulated or unsubstantiated claims (health, finance, "#1", guarantees).
  • Verify market facts and figures before acting (Hallucinations).
  • Protect data — don't paste customer PII or confidential numbers into unvetted tools (Privacy). :::

Make it repeatable​

Turn your best prompts into reusable assets — a Project with your brand voice and docs, or the Business & Marketing skill pack so the standards apply automatically.

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