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Business, Marketing & Strategy

All levels

For founders and small teams, AI is leverage: it does the work of a junior marketer, analyst, and assistant at once. Direct it well and keep judgment on the things that matter.

What you'll learn
  • Pick the six business jobs where AI gives the most leverage per minute spent
  • Write the positioning one-liner first, and derive every piece of copy from it
  • Spot the four claims you must never let a model generate for you
  • Turn your best prompts into reusable assets instead of retyping them

High-leverage uses​

  • Positioning & messaging — nail the value prop, then derive copy from it.
  • Marketing content — landing pages, emails, ads, social, FAQs (see Writing).
  • Customer comms — draft replies, handle complaints, write announcements.
  • Research — market/competitor scans (verify!), customer-interview question sets.
  • Planning — turn goals into prioritized, time-boxed plans.
  • Docs & ops — SOPs, job posts, meeting summaries.

Start with positioning​

Before any copy, get the one-liner right.

Three value propositions, each critiqued in one line

Write 3 versions of a value proposition using: for [audience] who [need],
[product] is a [category] that [key benefit], unlike [alternative].
Then critique each in one line.

Everything downstream (ads, emails, landing pages) gets easier once this is sharp. The reason is mechanical, not stylistic: a landing page written from a vague one-liner has nothing to be consistent with, so each section drifts. Fix the sentence and the headline, the subhead, and the three feature blurbs all have the same thing to say.

Caveats for business use​

Guided walkthrough1 of 4
  1. Testimonials, metrics, case studies, and awards are the four things a model will happily generate and you can never publish. Ask for placeholders instead — write [insert real number] and fill it from your own data. A fabricated metric in a deck survives for years.
The short version

Never invent testimonials, metrics, case studies, or awards — use [insert real number] placeholders and fill them with real data. Watch regulated or unsubstantiated claims (health, finance, "#1", guarantees). Verify market facts and figures before acting (Hallucinations). Protect data — don't paste customer PII or confidential numbers into unvetted tools (Privacy).

Make it repeatable​

Turn your best prompts into reusable assets — a Project with your brand voice and docs, or the Business & Marketing skill pack so the standards apply automatically.

The difference matters once more than one person is writing. A good prompt in your notes is a thing you remember to use; the same prompt as a Project instruction or a skill is a thing that applies whether anyone remembers or not — including the "never invent a metric" rule above.

Check yourself

0/3
  1. You need a case study for a landing page and have no published customer results yet. What does this page tell you to do?
  2. Why does this page insist on getting the value proposition right before writing any copy?
  3. What is the advantage of a Project or skill pack over a prompt saved in your notes?
Key takeaways
  • Positioning first. Every other asset is a derivation of that one sentence.
  • Four things a model must never produce for you: testimonials, metrics, case studies, awards.
  • Health, finance, "#1" and guarantees are claim categories where wrong copy is actionable, not just bad.
  • Competitor research reads like research and is partly recall — verify the numbers before you act.
  • Encode your standards in a Project or skill pack so they apply without anyone remembering to.

Next​